Trial

WHY IT WORKS

This landing-page excels through radical simplicity and friction reduction, presenting only two form fields and a single CTA to minimize cognitive load. The "Try Basecamp free for 30 days" headline immediately communicates value without risk, while the clean, distraction-free design creates a tunnel-vision effect that drives form completion.

COPYWRITING TECHNIQUES

• Risk reversal messaging - "Try Basecamp free for 30 days" eliminates purchase anxiety
• Minimal copy approach - Only essential text shown, reducing decision fatigue
• Action-oriented microcopy - "Type your name & email address to begin" provides clear direction
• Progressive disclosure - "Next →" suggests a multi-step process, making initial commitment feel smaller

DESIGN PRINCIPLES

• Centered single-column layout - Creates focused attention on the form
• Generous whitespace - Eliminates distractions and creates breathing room
• High contrast CTA button - Green button stands out as the primary action
• Visual hierarchy through isolation - Logo, headline, and form are the only elements, creating clear priority
• Mobile-first simplicity - Clean design works seamlessly across devices

PSYCHOLOGICAL TRIGGERS

• Commitment and consistency - Starting with just name and email creates micro-commitment
• Loss aversion - "30 days free" frames as gaining time rather than spending money
• Cognitive ease - Minimal fields reduce mental effort required to start
• Implementation intention - "to begin" language creates mental commitment to follow through
• Trust through simplicity - Clean, professional design builds credibility without explicit trust badges