QuickBooks - Cheques

WHY IT WORKS

This feature page excels by immediately addressing a specific pain point with its headline "Print Cheques Directly in QuickBooks!" while building trust through multiple layers of security messaging and guarantees. The page combines functional benefits with emotional reassurance through the "30-day money-back satisfaction guarantee" and exclusive QuickBooks integration, making the purchase decision feel risk-free and necessary for business efficiency.

COPYWRITING TECHNIQUES

• Benefit-first headline: "Print Cheques Directly in QuickBooks!" immediately communicates the core value proposition
• Trust-building language: "Secure cheques designed exclusively for QuickBooks Online and QuickBooks Desktop"
• Feature-benefit pairing: "Pay employees and vendors" (feature) followed by "Save time printing cheques directly from QuickBooks" (benefit)
• Risk reversal: "30-day money-back satisfaction guarantee" removes purchase hesitation
• Specificity in features: "50% of the cheques we sell are voucher cheques" provides concrete detail

DESIGN PRINCIPLES

• Visual hierarchy through size: Large headline draws attention first, followed by smaller supporting text
• Three-column product comparison: Makes different cheque options easily scannable
• Strategic use of green CTAs: "Order now" buttons stand out against white background
• Clean white space: Prevents cognitive overload while guiding eye movement
• Product visualization: Shows actual cheque designs to help customers understand what they're buying

PSYCHOLOGICAL TRIGGERS

• Security and trust signals: "Protect yourself with Secure Cheques" addresses safety concerns
• Social proof: Partner logos (D+H) demonstrate industry credibility
• Loss aversion: "Supplies to keep you up and running" implies avoiding business disruption
• Authority positioning: "Intuit Business Cheques have you covered" leverages brand authority
• Convenience appeal: "Print cheques directly" taps into desire for efficiency and time-saving