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All Examples
Solution Page
SaaS/Software
VWO
Enterprises

Enterprises

VWO

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Swipe Details
Company
VWO
Type
Solution Page
Industry
SaaS/Software
Business Model
B2B
Swiped on:October 30, 2021

Marketing Insights

WHY IT WORKS

This solution page excels by immediately establishing VWO as the trusted enterprise solution through specific ROI metrics and credibility indicators. The headline "Build Stellar Digital Experiences at Scale" speaks directly to enterprise pain points while the subheading reinforces growth enablement. The strategic placement of trust badges, security certifications, and quantifiable results ("2500+ brands") creates an immediate sense of reliability and scale that enterprise buyers require.

COPYWRITING TECHNIQUES

  • Outcome-focused headline: "Build Stellar Digital Experiences at Scale" emphasizes the end result rather than features
  • ROI quantification: "Get more ROI for your growth efforts by leveraging the power of a connected platform" - directly ties to business value
  • Trust-building through numbers: "2500+ brands", "99.9% uptime" provide concrete social proof
  • Feature-benefit bridge: Each feature connects to a business outcome (e.g., "speed to collaborate with growth teams")
  • Security-first messaging: Multiple mentions of enterprise-grade security address primary enterprise concerns

DESIGN PRINCIPLES

  • Dark mode sophistication: Black background with high contrast creates premium, enterprise feel
  • Visual hierarchy through size: Large headline, medium subtext, smaller body copy guides reading flow
  • Strategic use of icons: Visual representations for complex features aid quick comprehension
  • Trust badge prominence: Security certifications and compliance badges displayed prominently
  • F-pattern layout: Left-aligned text with supporting visuals on right follows natural reading patterns

PSYCHOLOGICAL TRIGGERS

  • Authority bias: "VWO is built for enterprises" positioning statement establishes expertise
  • Social proof: "2500+ brands" and enterprise logos leverage bandwagon effect
  • Risk mitigation: Emphasis on security, compliance, and uptime addresses loss aversion
  • Scarcity through exclusivity: "Enterprise-grade" positioning implies selective availability
  • Trust through transparency: Detailed security information and certifications reduce uncertainty
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